ErotoToys’ cleanly laid out site and simple interface make it a pleasure to shop. They have an unheard of 90-day no questions asked return policy that includes a full refund if you so choose. They also have some of the best customer service rankings in the industry due to their willingness to bend over backwards to satisfy their customers.

Another thing that’s great about ErotoToys is that their site is gender-neutral. They don’t have a boring-trying-to-capture-the-female-market pink color scheme, nor dot hey have a bunch of porn splattered all over their home page. Instead the site is simple, intuitive, and user-friendly and their prices can’t be beat.

ErotoToys (http://www.erototoys.com)

Hopefully this newcomer makes some much needed changes to their online store to improve the shopping experience for its customers. In the meantime, there seem to be much better places to buy sex toys like Discreet Romance & ErotoToys.

Sixty Nine Secrets (http://www.sixtyninesecrets.com)

With free shipping for orders over $99, Racy falls short of some of its competitors. They offer a 30 day return policy which is kind of short for online retail, and only accept returns for unopened and unworn items.

Racy’s best feature is their “Ask an Sexpert” section which contains some valuable info to those looking to do a bit of research before purchasing their adult toys.

Racy (http://www.racy.com)

Adam & Eve is a very trusted source in the Adult Toy market, but unfortunately this company seems to take advantage of this fact by sometimes charging close to twice as much for the same product as competing retailers. This is offset by their free shipping offer for orders over $59 and their generous support of non-profit organizations with AIDS prevention programs.

Although Adam & Eve’s fantastic selection and easy to use website offer many benefits to sex toy shoppers, their heavy promotion of their own Adult DVD’s make the site a little off-putting for the casual adult toy shopper. The site has a significant amount of nudity including some pretty hardcore images. It is clear that the company’s focus is not so much sex toys as it is porn, unlike competitors ErotoToys & Eden Fantasys.

Adam & Eve (http://www.adameve.com)

With a clean and simple design, My Pleasure seems to be a much more sophisticated adult toy website than most. Its 30-day money guarantee isn’t as great as many of its competitors like Eden Fantasys & ErotoToys, but the store will replace an item for up to 1 year. However My Pleasure’s informative site make it pleasant place to shop for all our adult toy needs.

My Pleasure (http://www.mypleasure.com)

Although all of Eden Fantasys sex toy guides and information are quite informative and helpful, the site can be a little overwhelming for those who aren’t extremely net savvy. There is simply so much stuff thrown at you at once that it is hard to know what to do when you get to their store. Tech savy web shoppers will have a field day though playing with their online trinkets like their loudness meter and actual size tool.

They also seem to have built quite a thriving community. How much of it is real people and how much of it is Eden Fantasy employees is a bit of a mystery though, since real people would probably be a lot more hesitant to reveal what their favorite vibrator is to total strangers on the Internet.

Eden Fantasys (http://www.edenfantasys.com)

eXtreme Restraints has been in business since 2002 and is based in Huntington Beach, California. They offer telephone ordering however their return policy falls short of the industry standard, as they do not accept returns for vibrators, dildos and other sex toys.

eXtreme Restraints (http://www.extremerestraints.com)

Started by Ellen Barnard and Myrtle Wilhite, A Woman’s Touch caters mostly to women with informative articles such as “Is it safe sex to give a hand job?” and “How to safely use nipple clamps”. Although A Woman’s Touch’s focus on female customers may be a refreshing change to its clientele, the store’s neglect of men makes their selection seem limited for most shoppers.  However it is clear this store has a focus and knows who their customers are, and they are giving them what they want.

A Woman’s Touch (http://www.a-womans-touch.com)

The store has been online since 2002 and appeals to both men and women with their simple interface and product organization. Like most other online sex toy stores, Great Pleasures offers discreet shipping, discreet billing and decent privacy policy. However unlike other stores, their 100% satisfaction guarantee only applies to store credits and item replacement and it is unclear whether shipping is included for replacement items.

Great Pleasures (http://www.greatpleasures.com)

Babeland offers free UPS ground shipping on orders of $50 or more which is almost as good as ErotoToys‘ free USPS Priority shipping, and way better than the free shipping offers for orders over $59 of Eden Fantasys & Adam & Eve.  The store seems to favor UPS, so if you’re interested in getting your item shipped via FedEx or USPS, you’re out of luck.  Discover card customers, sorry but you’ll have to go somewhere else.  Babeland only accepts Visa, Mastercard and American Express.  No Paypal, either.

They offer a 30 day return policy for defective items and a limited return policy for non-defective products you’re dissatisfied with.  The products must be unopened, which begs the question: How could you be dissatisfied with a product that’s unopened?  The following products cannot be returned at all unless they are defective: Babeland Gift Cards. Harnesses. DVDs. Silicone Dildos. Fun Wand (Saturn Wand). Pure Wand (Jupiter Wand). Pure Plug (Mars Plug). SaSi.  Little Steel Vibe. Little Chroma. Transfer. Cherry. Le Petit Ami. Ramp. Wedge. Satin-Lined Cuffs. Form 6. We Vibe. Eleven. Naughtinano. Delight.  Quite a list!

Babeland (http://www.babeland.com)